The Thorny Subject Of Naming Rights For Luton Town’s New Stadium

A recent article, published by Vital Luton Town, asked some very pertinent questions relating to the new stadium.

Our article – questions-we-want-answered-regarding-luton-towns-new-stadium – amongst other things, asked you what you thought the new stadium should be called.

Several Vital Luton Town members aired their views and came up with some sensible suggestions.

However, it was also pointed out that Luton Town may go down the route taken by several other sides and sell the naming rights for the stadium.

Now, we’re wise enough to accept that indeed may happen, with the financial rewards being very welcome when it comes to the day-to-day running of the club.

But what are your feelings on the subject, would you be happy for the Hatters to go down the route followed by other clubs, such as:

• New York Stadium – Rotherham United
• Proact Stadium – Chesterfield
• Pirelli Stadium – Burton Albion
• King Power Stadium – Leicester City

Or would you prefer it to be kept traditional like other clubs, such as:

• The New Den – Millwall
• Stadium MK – Milton Keynes

have done when building or modifying a ground?

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