Luton – It’s All In The Name

When the Hatters new development, Power Court, has been built and is up and running, it wouldn’t surprise me if a sponsorship name for the stadium was sought.

Football has moved on from it being purely a spectator sport, it is now more of a financial business with investment needed to support turnstile revenue in balancing the books.

Throughout my time as a Luton fan, the ground has always been known as Kenilworth Road, now whether there has ever been any interest in a sponsors name for the quaint old ground, I’m not aware of.

But with the new development to be paid for it is an option, no doubt, those that run the club will consider, in detail, any companies that show an interest.

However, if a deal is done and Power Court does operate under a sponsor’s name, I do hope they take great care in selecting the company they choose to partner with.

It seems that the League One side, Bolton Wanderers, have upset their support by the choice of name for what I always refer to as the Reebok Stadium.

From July, and for the next five years, according to the BBC, it will officially be knows as The Toughsheet Community Stadium.

I can’t help but snigger at the name, it just evokes, for me, memories of Rik Mayall and Ade Edmondson in their days performing the magical Bottom programme!

COYH’s

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Luton – The Legends Series – Steve Foster