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New TV Deal Looms

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Sponsorship is the life blood of the modern game for many lower league clubs and every penny really can count.

Therefore, with the new season approaching the Conference are searching for a new television deal with the old deal with Premier Sports having expired.

From listening to the words of Gary Sweet, our managing director, it would appear that British Telecom are the firm favourites to show Conference football next season.

Sweet, discussing the subject, is quoted as having remarked,

“We are very, very close now to signing up with British Telecom.”

“Negotiations are still on-going but that is very close to being concluded.”


The new channel, already having secured some Premier League fixtures, will be hoping to make an instant impression; hopefully, if the deal goes through then Luton will feature on a regular basis.

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