Date: 18th February 2021 at 10:08am
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Just over a week ago, or perhaps a little longer, I decided I would broach the subject of shirt sponsorship.

Now when I first started watching Luton Town, back in the late sixties, the shirts were plain, the only adornments being the club badge and the shirt number on the back.

They were simpler and some might say better times.

But, as the years have passed, the appearance of the Hatters shirts, like all other clubs, has changed dramatically.

With the laws covering advertising being relaxed, shirt sponsorship became the norm.

Clubs realised that shirt sponsorship enabled a new and profitable revenue stream.

At first, just the name of a company was visible on the front of the shirt but these days, advertising can also be found on the sleeves, the front, and the back.

But is what is now considered to be the norm what you really want?

To find out, I posted the following poll:

Should Luton Shirts Carry Sponsors Names?

but the results have left me none the wiser with both the YES and NO options each taking 50% of the votes cast.

Personally, I would like to see a return to plain shirts, but that is just my view and I would certainly be interested to read yours in the comment facility beneath this article.

Over the years, various companies have paid sufficient fees to see their name adorn the front of the Hatters shirts, some more prominent companies than others.

Recollecting the past, I have come up with the following list (I hope I have not omitted anybody, if I have please accept my apologies):

• Tricentrol
• Bedford Trucks
• Bedford
• Vauxhall
• Universal Salvage
• Travel Extras
• Electrolux
• Carbrini Sportswear
• Easy Jet
• Barnfield College
• Indigo Residential
• JB Developments

If pushed I would have to say, although I prefer plain shirts, that I would opt for Easy Jet as my favourite, a team playing in orange with a huge company synonymous with the colour orange.

But who are / were your favourite shirt sponsors?

Please have your say in the comment facility below.

Stoke City v Luton Town?

Stoke to Win!

Stoke to Win!

Luton to Win!

Luton to Win!

A Draw!

A Draw!

Previous article by Mad Hatter

Luton – Four Key Questions


3 Replies to “Luton – A Changing Scenario”

  • I agree stick with the orange shirt even with an advert. How about the new stadium becoming the EasyJet stadium just like some of the other stadiums named after airlines.

    Once this Covid 19 is over and EasyJet becomes profitable again with their corporate colour being orange what a great twinning for the town is this could happen?


  • morning all, always orange for me too, my personal fav is the 1982 Adidas Bedford Trucks orange/dark blue away top, it’s a thing of beauty and a class apart from any top we’ve had since. Not surprised to see plenty of fans wearing a retro version of this shirt.
    Can’t help but think we’re somewhat lacking in the design area’s of shirts, they just look boring and bland. I see a few teams now have orange as a 3rd kit, Man Utd even have an orange adidas tracksuit top this season which looks very nice, Man Utd in orange ??


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